Mindfulness Guides People. People Create Culture. Culture Drives Business®️
Mariposa Zenith offers Executive Coaching and Marketing Strategy for leaders and brands seeking transformation where mindfulness and cultural fluency are the advantage to accelerated growth.
ma-ree-PO-sah (noun) Spanish word for Butterfly
My Approach to Executive Coaching
- Clarity: Understanding what success looks like for you and what you believe you need help with
- Chemistry: Determining the interpersonal dynamics between client and coach
- Challenging: Discussing the need to push and challenge the client
- Credibility: Reviewing the coach’s expertise, knowledge and proven track record
- Context: Understanding your situation and challenges directly
What I Offer
Services
The SUPERPOWER™️ Personal Branding Framework
The Founder - La Jefa
My Distinction
Esperanza Teasdale is the founder of Mariposa Zenith LLC, a strategic firm that helps business leaders to infuse and integrate mindfulness, inclusivity and cultural fluency into their leadership and business models, to grow human and business capital. I am a Trusted Advisor and Executive Coach with 30+ years of expertise in Fortune 50 companies.
The Mindful Leadership Advantage
Mindfulness is the Performance Enhancer
Mindfulness is the practice of being present and fully engaging with the moment, without distractions or judgments.
Reduced Stress
Practicing mindfulness helps reduce stress levels, leading to a more balanced and relaxed state of mind.
Improved Focus
Mindfulness enhances concentration and allows individuals to focus better on tasks, improving productivity in both personal and professional settings.
Better Decision-Making
Mindfulness encourages thoughtful decision-making by promoting awareness and reducing impulsive reactions.
Stronger Teams
In the workplace, mindfulness fosters collaboration among teams, leading to higher employee satisfaction and well-being.
The Cultural Fluency Advantage
Multi-cultural Marketing is Mainstream Marketing
Significant and Rapidly Growing Population: The Hispanic population in the U.S. is one of the fastest-growing demographic groups. As of 2023, they make up approximately 19.5% of the total U.S. population, and this number is projected to increase to around 26% by 2060. This growing population represents an expanding consumer base for businesses.
Substantial Economic Power: The U.S. Latino GDP reached a record high of $4.1 trillion in 2023, ranking it as the fifth-largest economy globally, surpassing countries like India, the U.K., and France. Their consumer spending is also significant, reaching $2.7 trillion in 2023. This demonstrates the immense purchasing power of this demographic.
High Brand Loyalty and Cultural Influence: Hispanic consumers are often more likely to buy from brands that authentically represent their culture. They also tend to exhibit strong brand loyalty once a connection is made. Furthermore, their cultural influence is increasingly shaping various aspects of American society, including media, technology, food, and entertainment.
Mindfulness Guides People. People Create Culture. Culture Drives Business.
Vision
Mariposa Zenith believes that mindfulness and culture are the currency that propels both human and business capital
Mission
Like a Mariposa undergoes a remarkable transformation to achieve its full potential, we empower humans and business to reach new heights of achievement with an emphasis on mindfulness and culture enabling all to soar and reach their zenith.