Services
EXECUTIVE COACH
BUILDING HUMAN CAPITAL
The Challenge:
In today’s competitive environment, many professionals struggle from being “STUCK” in their career journey for example: unclear career direction, plateauing, imposter syndrome, lack of sponsorship.
The Solution:
The RISE™ framework helps professionals who feel “STUCK” in their personal development and career journey to RISE ™ by defining aspirations and unlocking growth.
My Distinction:
ICF ACC Certified Executive Coach with +30 years of CPG leadership and expertise at PepsiCo and Unilever, who guides clients to RISE™ and reach their potential by applying a strategic brand approach to the most important brand on the planet YOU!
My Approach to Executive Coaching
Clarity
Understanding what success looks like for you and what you believe you need help with
Chemistry
Determining the interpersonal dynamics between client and coach
Challenging
Discussing the need to push and challenge the client
Credibility
Reviewing the coach’s expertise, knowledge and proven track record
Context
Understanding your situation and challenges directly
My Approach to Coaching
- Clarity: Understanding what success looks like for you and what you believe you need help with
- Chemistry: Determining the interpersonal dynamics between client and coach
- Challenging: Discussing the need to push and challenge the client
- Credibility: Reviewing the coach’s expertise, knowledge and proven track record
- Context: Understanding your situation and challenges directly
SERVICES:
- One to One Executive Coaching
- SUPERPOWER™️ Personal Branding
- Career and Leadership Planning
- Mindful Leadership Training
- Public Speaking
- Yoga Practice and Teaching
EXPERTISE:
- 30+ years proven leadership at PepsiCo and Unilever
- Servant Leadership
- High Emotional Intelligence EQ
- Employee Sponsorship, Advocacy, Allyship and Mentorship
- Talent Management and Retention
- Certified 200 Hour Yoga Instructor
The SUPERPOWER™️ Personal Branding Framework
TRUSTED ADVISOR
BUILDING BUSINESS CAPITAL
The Challenge:
The rapidly expanding and diversifying US Latino population presents a substantial market opportunity. This demographic is experiencing significant growth, particularly in states beyond the traditional high-concentration areas, and in 2022, their economic output was comparable to the fifth-largest economy worldwide. But despite most marketers believing they effectively reach Hispanics and multicultural segments, only a small fraction (16%) consistently integrate culture into their multicultural communications across all segments. This indicates a potential disconnect between perception, actual practice and business growth.
The Opportunity:
Authentic and relevant cultural representation in marketing offers significant business growth potential, with the data showing it can:
- Enhance brand perception by 2X.
- Increase ad effectiveness by 2-3X.
- Lift purchase intent by 3X.
Marketing Strategist: Integrating inclusivity and cultural fluency into brand and business strategy to accelerate brand relevancy, distinctiveness and purchase interest
SERVICES:
- Strategic Business Advisor
- Hispanic Cultural Fluency
- Inclusive Marketing Model
- Team Training
- Public Speaking
EXPERTISE
- Business Growth Model
- Human Insights, Innovation and Engagement
- Brand & Business Strategy, Annual Operating Plans
- Creative Excellence
- Partnership Collaboration
- Customer Joint Business Planning
- AI for Marketing Productivity