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EXECUTIVE COACH

BUILDING HUMAN CAPITAL

The Challenge:

Today’s world is full of disengagement, lack of trust and fear which makes it tough to be a business leader today.  Leader well-being is taking a hit, as 4 out of 10 workers, managers, and executives in Deloitte’s Well-being at Work Survey say they “always” or “often” feel exhausted or stressed.  Additionally, employee wellbeing has hit a record low with fewer employees report they are thriving.  Unfortunately, traditional leadership development is focused on teaching practices that are reactive and most leaders struggle to balance business and human outcomes which affects overall performance.

The Opportunity:

The truth is we would all benefit from being more mindful, present and energized.  By infusing mindfulness, discipline and cultural fluency, leaders can increase their capacity of attention, self-awareness and authenticity to lead with intention and purpose.  As a result, they will be better equipped to drive human performance which will directly improve business results.  

Executive Coach:  Infusing mindfulness and cultural fluency into leadership to unlock awareness, attention and authenticity to deliver accelerated human performance.

SERVICES:

  1. One to One Executive Coaching
  2. Mindful Leadership Training
  3. Yoga and Meditation Teaching
  4. Public Speaking

EXPERTISE:

  1. Certified by Center for Executive Coaching
  2. Servant Leadership
  3. High Emotional Intelligence EQ
  4. Employee Resource Group, Sponsorship, Advocacy, Allyship and Mentorship
  5. Talent Management and Retention
  6. Certified 200 Hour Yoga Instructor

The Business Case for Mindfulness

Mindfulness Impact:

  • Significant and Rapidly Growing Population: The Hispanic population in the U.S. is one of the fastest-growing demographic groups. As of 2023, they make up approximately 19.5% of the total U.S. population, and this number is projected to increase to around 26% by 2060. This growing population represents an expanding consumer base for businesses.
  • Substantial Economic Power: The U.S. Latino GDP reached a record high of $4.1 trillion in 2023, ranking it as the fifth-largest economy globally, surpassing countries like India, the U.K., and France. Their consumer spending is also significant, reaching $2.7 trillion in 2023. This demonstrates the immense purchasing power of this demographic.
  • High Brand Loyalty and Cultural Influence: Hispanic consumers are often more likely to buy from brands that authentically represent their culture. They also tend to exhibit strong brand loyalty once a connection is made. Furthermore, their cultural influence is increasingly shaping various aspects of American society, including media, technology, food, and entertainment.

TRUSTED ADVISOR

BUILDING BUSINESS CAPITAL

The Challenge:

The rapidly expanding and diversifying US Latino population presents a substantial market opportunity. This demographic is experiencing significant growth, particularly in states beyond the traditional high-concentration areas, and in 2022, their economic output was comparable to the fifth-largest economy worldwide.  But despite most marketers believing they effectively reach Hispanics and multicultural segments, only a small fraction (16%) consistently integrate culture into their multicultural communications across all segments. This indicates a potential disconnect between perception, actual practice and business growth.

The Opportunity:

Authentic and relevant cultural representation in marketing offers significant business growth potential, with the data showing it can:

  • Enhance brand perception by 2X.
  • Increase ad effectiveness by 2-3X.
  • Lift purchase intent by 3X.

The rapidly expanding and diversifying US Latino population presents a substantial market opportunity. This demographic is experiencing significant growth, particularly in states beyond the traditional high-concentration areas, and in 2022, their economic output was comparable to the fifth-largest economy worldwide.

Business Advisor:  Integrating inclusivity and cultural fluency into brand and business strategy to accelerate brand relevancy, distinctiveness and purchase interest

SERVICES:

  1. Strategic Business Advisor
  2. Hispanic Cultural Fluency
  3. Inclusive Marketing Model
  4. Team Training
  5. Public Speaking

EXPERTISE

  1. Business Growth Model
  2. Human Insights, Innovation and Engagement
  3. Brand & Business Strategy, Annual Operating Plans
  4. Creative Excellence
  5. Partnership Collaboration
  6. Customer Joint Business Planning
  7. AI for Marketing Productivity
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